Meet the team behind Cleveland Equipment

When you think about automated filling equipment or an automatic sealing machine, you might picture precision engineering, efficiency, and seamless automation. But behind every piece of equipment at Cleveland Equipment, there’s a dedicated team of experts working to help businesses succeed. We’re more than just a supplier–we’re a partner in growth, providing affordable semi-automated solutions to mom-and-pop shops and growing brands looking to streamline their packaging process.

At Cleveland Equipment, our people make the difference. From guiding businesses in choosing the right bottle filling equipment to offering hands-on support for a box machine, our team is passionate about problem-solving and customer success. In this blog, we’re pulling back the curtain to spotlight a few members of our team, so you can meet the faces behind the brand. These individuals are part of a larger team who makes Cleveland Equipment’s solutions accessible, reliable, and tailored to your business needs.

Staff spotlights

Betsy, VP of Operations and Sales

How long have you been with Cleveland Equipment, and what's your favorite part about working here?
I have been here for 13 years in June. I love helping our customers find the right solution to fit their budget, allowing them to grow their business at a sustainable pace while making decisions they can be proud of.

What do you do at Cleveland Equipment, and how does your role impact our customers?
I started here as a bookkeeper long ago, and now I make the decision for all day-to-day activities as the Vice President of Operations and Sales.

What's one problem in packaging that you love helping customers solve?
How to automate packaging needs at an affordable pace, determine the order of importance, and isolate bottlenecks to create new efficiencies while staying within the target budget. Showing customers how to grow incrementally instead of requiring them to spend excessive cash just to get started.

What's one piece of advice you'd give to small businesses looking into packaging automation?
With machinery comes the need for technical expertise. Ensure that you are purchasing equipment you can easily operate and maintain, or that you have the staff to support it.

If you could describe the team in three words, what would they be?
Caring, efficient, and loyal.

What do you enjoy doing outside of work?
I love to read. My family is my world. We try to be active in our community.

Marisol, Sales Specialist

How long have you been with Cleveland Equipment, and what's your favorite part about working here?
Since I joined Cleveland Equipment in September 2018, what I enjoy most is helping customers find the perfect packaging solutions for their needs. I love building strong relationships with our clients and working through challenges to meet their unique requirements. Being part of a team that prioritizes quality and customer satisfaction makes it all the more rewarding. It’s incredibly fulfilling to see how our packaging equipment helps other businesses become more efficient and grow.

What do you do at Cleveland Equipment, and how does your role impact our customers?
At Cleveland Equipment, I help customers find the right packaging solutions to fit their needs. Whether it’s answering questions, providing recommendations, or guiding them through the purchasing process. My role directly impacts our customers by helping them select the best equipment for their operations, ensuring they receive the support they need, and ultimately boosting their production and success.

What's one problem in packaging that you love helping customers solve?
I love helping customers find the right equipment for their packaging needs, especially when they’re unsure of what will work best. One of the best parts of my job is giving them the option to test their product before purchasing. It gives them peace of mind knowing the machine will work for their specific application, and it ensures they’re 100% satisfied before making a big investment. Seeing that confidence and excitement when they find the perfect solution is really rewarding.

What's one piece of advice you'd give to small businesses looking into packaging automation?
Take the time to really understand your production needs before investing in packaging automation. Think about things like your product type, container sizes, and how much you plan to grow. A lot of small businesses outgrow their first machine too quickly because they didn’t plan ahead. If you have the chance, test your product on the machine before buying. This will give you peace of mind knowing it’ll work exactly how you need it to. The right equipment can save you time, reduce waste, and make your life so much easier!

If you could describe the team in three words, what would they be?
Supportive, knowledgeable, and dedicated.

What do you enjoy doing outside of work?
Outside of work, I love spending time with my family, especially my 5-year-old, who keeps me on my toes! I enjoy traveling, exploring new places, and trying new things whether it’s food, activities, or experiences. There’s nothing better than making memories with the people I love!

James, Sales Specialist Assistant

How long have you been with Cleveland Equipment, and what's your favorite part about working here?
I have worked with the company for roughly 2 years, and I can effectively say it has been THE best job that I have had. My favorite part about working for Cleveland Equipment is the culture of the company, where input is welcomed and appreciated, and there is an openness for new ideas. It really makes me take ownership within the company and encourages me to do a good job.

What do you do at Cleveland Equipment, and how does your role impact our customers?
My role within Cleveland is a support and assistance role, meaning that I help fill in any potential gaps or cracks that might appear during the day-to-day operations of the company. Part of this role includes communication with customers when the situation calls for it, and I really enjoy connecting and getting to know all of our customers. My role impacts customers–when the gears of the company turn a little faster, then a quicker resolution can be found for whatever the scenario might be.

What's one problem in packaging that you love helping customers solve?
I enjoy helping customers find their starting point. A lot of times people have big ideas and good ideas, but are not sure where to start - especially when it comes to packaging and marketing their own business. I enjoy helping customers find their starting point, whether it's finding the right machine to apply a label, or finding the perfect automated packaging machine for them to start shipping their product.

What's one piece of advice you'd give to small businesses looking into packaging automation?
If I could give one piece of advice, it's to take the leap when it comes to streamlining and speeding up processes. Streamlining and automating processes such as box building, bottle filling, and everything in between opens the door and the business capacity for growth and innovation. Yes, it may be a little scary to step onto such a scale. However, there is great growth and great reward to be had as well.

If you could describe the team in three words, what would they be?
Collaborative, robust, and passionate.

What do you enjoy doing outside of work?
I deeply enjoy photography and expressing my creativity, thrifting, and connecting with my community! I believe in working to live, not living to work - and this job gives me the freedom and the flexibility to keep my priorities the main priorities.

Chase, Warehouse Manager

How long have you been with Cleveland Equipment, and what's your favorite part about working here?
1 month. I love the relaxed atmosphere and the friendly camaraderie.

What do you do at Cleveland Equipment, and how does your role impact our customers?
I ensure that our machine orders are prepped and ready to be shipped in a timely manner. By making sure our orders are ready and shipped as soon as possible, we can ensure that our customers get exactly what they need sooner rather than later.

If you could describe the team in three words, what would they be?
Helpful, knowledgeable, and respectful.

What do you enjoy doing outside of work?
I enjoy nature. Hiking, kayaking, and spending time with my wife and kids.

Dane, Parts Manager

How long have you been with Cleveland Equipment, and what's your favorite part about working here?
16 months

What do you do at Cleveland Equipment, and how does your role impact our customers?
Parts Manager, Parts Sales, and Customer Service Specialist. I often have the privilege of helping to get a customer whose machine is down back up and running, enabling them to meet crucial deadlines .

What's one problem in packaging that you love helping customers solve?
Any and all!

What's one piece of advice you'd give to small businesses looking into packaging automation?
Always make informed decisions.

If you could describe the team in three words, what would they be?
Dedicated, honest, and driven.

What do you enjoy doing outside of work?
I enjoy spending time with my kids and grandkids, my dogs, and being outdoors.

Kevin, Tech Support Manager

How long have you been with Cleveland Equipment, and what's your favorite part about working here?
2 years

What's one problem in packaging that you love helping customers solve?
Why their machine isn’t working.

What's one piece of advice you'd give to small businesses looking into packaging automation?
Pay attention to the details.

If you could describe the team in three words, what would they be?
Hard-working people!

What do you enjoy doing outside of work?
Fishing

Ashley, Office Administrator

How long have you been with Cleveland Equipment, and what's your favorite part about working here?
2 years

What do you do at Cleveland Equipment, and how does your role impact our customers?
My responsibilities include assisting customers with payment-related issues, entering orders, maintaining records, shipping and freight-related matters, and working with our vendors to assure all equipment is ordered and shipped in a timely manner.

What's one problem in packaging that you love helping customers solve?
Usually I get involved when a customer requires their own paperwork for their accounting systems, or when there is an issue with their order. I enjoy getting to assist them with how to solve the problem at hand whether it be with a payment or an issue with a damaged shipment.

What do you enjoy doing outside of work?
I enjoy small crafting projects, my family, and my fur babies.

Let’s build your perfect packaging solution together

At Cleveland Equipment, we believe that great packaging solutions start with great people. Our team isn’t just here to sell automated filling equipment or an automatic sealing machine–we’re here to help businesses like yours find the right tools to grow efficiently and affordably. Whether you’re a small business looking for your first bottle filling equipment or a medium-sized operation upgrading to a box machine, our team is ready to guide you every step of the way. We take pride in offering expert support, industry knowledge, and a customer-first approach that ensures you get the best solution for your needs.

If you’re ready to streamline your packaging process with high-quality, affordable solutions, we’d love to help!